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Broken Link Building Strategy

12/15/2016

5 Comments

 
The broken link building process is used by many digital advertising agencies and SEO experts to build quality do-follow backlinks. 
The best part about it? It's Free.


Lucky for your there's no catch; however, you will need to put in some work.
How to begin:
You will begin by searching for broken links on websites in your niche. In most cases, these links are found on the "resource" pages.
Just cruise around on these web pages and look for these links manually or you can use these Google footprints to really get your link search going:

“Your keyword” + inurl:links
“Your keyword” + inurl:resources

When you find a broken link it's best to email the webmaster immediately. This will demonstrate to them you have taken interest in their site.
Here's the catch for them now:
Now that you have provided them with a favor (Notifying/Fixing the 404) ask that they link back to your site in exchange.
There are many webmasters out there who genuinely appreciate this good deed and will do so. This is a numbers game though so don't be discouraged if you get a few no's.
5 Comments
Chase link
12/16/2016 04:32:28 pm

This is one of my favorite link building techniques right now!
Some of my suggestions for making it bigger and faster:
1. Set search results to 100 at a time and possibly use gInfinity chrome extension for more than that.
2. Use a google serp extractor bookmarklet to copy and paste all the URL's at once
3. Paste all the URL's into a backlink checker and isolate 404's
4. You can now outreach all those people or...

Take it one step further and reach all the people who have those same broken links.
5. Upload the links to Ahrefs for batch analysis of all your broken links. Can use Majestic or something similar.
6. Sort by referring domains and check the backlinks on each broken link you have.
7. When you find a good related match, you can outreach to hundreds of people linking to one broken link!

Reply
Chase
12/16/2016 04:36:14 pm

*backlink checker*..... meant to say external link extractor/checker to find broken links.

Reply
David Dunn
12/30/2016 05:32:24 pm

Thank you SO much for writing this. Is there an easier/more automated way, other than manually clicking each link, to tell if there is a broken link?

David Dunn
1/2/2017 04:46:05 pm

Took me a moment... but I figured out what you said. Thank you Chase, that's a fantastic tip!

Reply
Mike Hall link
1/5/2017 08:18:19 am

This is an awesome tip for backlinks, thank you so much!

Reply



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